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Visitor studies and surveys
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23 cm of textual records
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Biographical history
Kersti Krug is a researcher and writer in the field of non-profit management, and a former Director of Communications and Manager of Research and Evaluation at the Museum of Anthropology (MOA) at the University of British Columbia (UBC).
Before joining MOA, Krug was Senior Personnel Advisor to the Auditor General of Canada (1980) and Assistant Director of the National Gallery of Canada (1980-1988). Between 1991 and 1997, she worked for the UBC Faculty of Commerce and Business Administration as a researcher, instructor, and Acting Director of the Arts Administration Option.
In 1990, Krug began work at MOA. Her first position at MOA was Director of Communications (1990-1998); subsequently, she occupied the roles of Manager of Research and Evaluation (1998-2001) and director of the Certificate in Museum Studies program (1997-1998). Her work at MOA involved program development and organizational change management. Major projects included creating marketing projects, conducting visitor studies, co-creation and development of the Certificate in Museum Studies program, project management for the expansion of the MOA building, developing business plans, and grant writing.
During this period, Krug was also director of studies for an interdisciplinary graduate program in critical curatorial studies in the Faculty of Arts (1998-2001). After leaving MOA in 2001, Krug joined the Faculty of Graduate Studies as Assistant Dean, Strategic Planning and Communications (2001-2006). She was instrumental in the 2007 founding of the College for Interdisciplinary Studies, of which she became Assistant Principal, Strategic Development and Administration. Krug retired form this position in 2009 to work as a consultant.
Krug completed her MBA at UBC in 1990, and in 1999 received her PhD from UBC’s Individual Interdisciplinary Studies Graduate Program. Her thesis on managing administrative change in MOA is entitled “A hypermediated ethnography of organizational change: conversations in the Museum of Anthropology.”
Custodial history
Scope and content
This series documents the planning and implementation of several studies designed to assess the responses to MOA by visitors, members, and non-visitors. It includes records relating to a membership survey, focus group studies of visitors and non-visitors, surveys regarding specific exhibitions, studies of visitors’ responses to MOA’s use of digital media, and others. Records reflect the process of applying to conduct studies, of developing sets of questions, of implementing the studies and of using the information gathered to create reports. Materials include grant proposals, lists of questions, data sets, reports, reference materials, transcripts, correspondence, charts and graphs. The series also contains a reference file of previous studies completed at MOA.
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Some files restricted: see archivist for details