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Kersti Krug fonds
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Visitor studies and surveys

This series documents the planning and implementation of several studies designed to assess the responses to MOA by visitors, members, and non-visitors. It includes records relating to a membership survey, focus group studies of visitors and non-visitors, surveys regarding specific exhibitions, studies of visitors’ responses to MOA’s use of digital media, and others. Records reflect the process of applying to conduct studies, of developing sets of questions, of implementing the studies and of using the information gathered to create reports. Materials include grant proposals, lists of questions, data sets, reports, reference materials, transcripts, correspondence, charts and graphs. The series also contains a reference file of previous studies completed at MOA.

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Institutional planning and development

This series demonstrates Krug’s contribution to institutional planning at MOA; it includes materials relating to MOA staff retreats, to a potential collaboration with the Singapore Art Museum, to the Museum’s research infrastructure, and to the drafting of a vision/ mission statement in preparation for MOA’s Museum Assistance Program funding application. The series contains correspondence, drafts, and research materials, handwritten notes.

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